We live in the TV age, with many used to sitting in front of the tube for hours. It makes perfect sense that we need to market to that group of TV couch potatoes. Video marketing is how you can reach millions and have very little competition.Here are 10 ways to get more traffic to your website using video marketing.
#1. Find a smoking hot topic.
Do a search on google trends and see what is hot. Google will give you stats on what people are searching for the most, each day, week, or month. Find a hot topic so when people search youtube they will see your video first.
#2. Find a good keyword
Search on google for term keyword. You will see a link to google’s keyword tool. Search your main topic and see what list of keywords come up. Try and find a few keywords that have a high volume of searches with low competition.
#3. Think of a great theme.
Your video should have a theme it can build on. Here are examples, mystery, celebrity, business, work at home. These are the main themes you want to project in your video.
#4. Write an article
Write an article about your keyword. Put on a notepad 500-600 words that will be your script for the video. Your article can also be used to post on your blog or article directories.
#5 Creating the Video
When creating your video you have 2 options. One is to use a screen capture software like, Camtasia, or Screen flow. These 2 programs will make a video of what you do on your computer screen. Second you can sit down in front of the computer. Either way you will take the article you wrote and just read it. I like to read it from my memory and not directly off the script. When you read directly from the script it does not sound natural.
#6. Attention grabbing headline
Your keyword needs to be inside your headline and a benefit. Pull your video marketers into your video with your headline. Tell them exactly what they get by watching your video.
#7 Call to action description.
Your keyword also needs to be inside your description. But before any text, add in a link to your website. This is the call to action, telling people to click on the link to get more information.
#8 Keyword in the tag fields
When you searched for keywords, I asked you to pull out a few. Your tag lines should be the place to add in all these keywords. 4-5 keywords that are related to the main keyword, will go in as tags. This will give you more chances of people finding your video when they search.
#9 Distribute your video
Mass distribute your video using a website called tube mogul. This is a place that will distribute your video to 20 other video marketing websites. Basically 20 other sites just like youtube.
#10 Market you videos
Social media is going to be the best place to market your video. Blast your new video link to your facebook wall and twitter. Use tribepro and let others post your video link to there social media websites.
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