Article Marketing Tips So Good, You’ll Have an Unfair Advantage Over Your Competition!

For many years in my Internet marketing career, I spent trying to master paid advertising, and lost so much money it’s just sad. Paid advertising on the Internet is using websites like Google AdWords, or Bing ad-center. These are places you can bid (pay) on keywords and your ad will appear too the right hand side of the searches. I guess the money was a big problem, but what really bothered me with paid advertising was if I stopped my ads then the traffic would also stop.

I needed a better way to get traffic to my website. I was losing so much money that I was in search of other Free traffic sources. A friend of mine said I should look into article marketing. They say “content is king” and article marketing is one way to produce content.

Article marketing sounded good when I first heard about it, but I felt that I was a terrible writer. Well, actually I was a terrible writer, but that didn’t stop me, and I jumped into article marketing head on. But just putting words down on a notepad will not be the best content, their are a few keys that must be followed to make your article stand out from the crowd. Let me go over my top keys to creating content for article marketing.

First you want to find a good keyword you can write an article about. Do a search for google keyword. Its a tool from google that will show you exactly what people are searching for. When you see a keyword that is highly searched. Write an article about it. 2 things happen here. One is when people are searching for a keyword and when they see an article dedicated to that keyword they get very excited. Why? because you are speaking directly to them with that keyword. And second the keyword in the article will give you a better chance of ranking in the top 10 of that particular keyword.

The next important key in article marketing is the headline. This needs to speak directly to the people and grab there attention. Always, yes always, add in the keyword in the headline. A benefit will be next in the headline. Look a the title of this article. Do you see the keyword? And do you see the benefit? The keyword is “article marketing” and the benefit is “advantage over the competition”. Tell the readers what this article will do for them.

The body of the article will be your next important key. Yes the keyword is also spread into the body of the article. Continue to speak directly to the readers. People love to hear their name, but since we don’t know the readers name the next best thing they want to hear is the keyword. So give it to them. Also inside your body is the high valued content. Give the reader something they can take with them and use. In this article the content is the advantage you will have over the competition.

The last important key of article marketing is the bio. This is the place you give more benefits to the readers. Tell the readers that if they click on this link to your website they will get even more high valued content. My advice is to either send the readers to a lead capture page or your blog that has an opt-in form. This way you can get an email and follow up with your readers. Your here to market and make money, so take advantage of the bio at the end of the article.

With all this new traffic your building with article marketing what are you going to do with it? Its time to generate free leads for your business.

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