I’m not going to go into to much detail about how much traffic facebook gets on a daily basis. But let me just toss out one statistic. 60 million users on facebook update there profile each day. That means at least 60 million are on facebook each and ever day. So you can imagine all the other people on facebook each day that don’t update there profile.
Its a staggering number to think about. And all these people are potential traffic you can send to your website. You have 2 options, and I want to touch on both of them. There is free traffic you generate from fangpages, your personal profile, and paid traffic from sponsored ads.
With both of the traffic sources your main focus is on your target market. If your unsure of your target market, just ask yourself who are the people I want to visit my website. My niche is network marketing. The people I want to visit my site, are other network marketers. Find your niche crowd, its important before you can start working on generating traffic to your site.
Free traffic from facebook is created using your profile and fanpage. With your profile, you will want to start sending out friend requets. Do a search for network marketing company names or what your particular niche is. Then go through and start to friend everyone on the company fanpage or group.
Warning… Only friend 5 people per hour, and do not go over 20 total for the day. Facebook does not let you go wild on sending friend requests, so you have to stay under the radar.
Your fanpage will be an extension of your profile and should be filled with other network marketing people. Getting people to “like” your fanpage will be simple if you are adding valuable content to your page.
Your whole goal with your profile and fanpage is to get a ton of people. But not just any people, your target market. As your building up your profiles you can be posting information on your wall each day. Post links to articles, post videos, ask questions. Do what every can to get people to engage in your wall. Your wall is the place to get others to click to your website. If you are giving away valuable content, then they will want to click your links to see what you have to offer.
Now that we have free traffic from facebook, its time to talk a bit about paid traffic.
Facebook PPC is your way to buy sponsored ads on the right hand side of facebook. These ads will give you instant traffic, but you have to be very careful. You want to pay the least amount of money for the click you receive.
Building your ad will be for others to see and want to click through to your website. The way you do that is to have a cool picture. Ask a question in the headline. Then have a story in the body of your text. The story should be about what your website landing page is all about.
I need to stress a very important step in your Facebook PPC campaigns. The traffic you buy should be sent to a lead capture page. Always capture a name and email so you can follow up. Each click has to make a profit so you can reinvest it back into buying more ads.
To get the best converting traffic use the targeting in step 2 of your ad creation. Narrow down the people you want to target on facebook. Something like this. 30 year old male, united states, single, interested in mlm leads. That will be a very targeted ad, and will give you great conversions.
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